Miriam Brown You have probably noticed that companies are getting huge followings from the use of corporate videos. In this competitive world, businesses will want to follow suit of what prospering companies are doing hence the increasing demand for the use of corporate videos. With such craze, it is easy to trip and do what should not be done. It is important to remain as professional as you can in the production of corporate videos. This article will discuss some of the dos and don’ts of video production. Read on.
Dos
Plan Your Approach
For your corporate video to be successful, you must make it a priority and plan. Ask your self-questions like, who is your target audience? What is the best style and tone to reach your target audience? How does your company function? What is the accessibility of the videos? Looking at your competitor’s videos, find ways of doing better than them. Always create a unique concept or storyline that easily connects to your customers.
Engage Your Audience in the Story
It is very wrong to think that videos should be concise and clean to the extent of being boring or cold. Vibrant, powerful and emotional videos connect to the audience best. Plan and research carefully and make videos of particular products only. Capture footages or scenes that capture the attention of people more. Do not just sell and sell your product in the video, develop a story which makes your audience connect to the company.
Edit Well
It is important to edit your video well such that it reaches your target customers, but it should remain professional. Try as much to portray the full image of the company. Insert graphics, screen captures, and pictures that create an amazing storyline for your company. Above all, it should be informative. We encourage people to use video production company to record and edit their marketing videos. You will get quality videos this way; you cannot afford to present cheap looking videos to your customers.
Don’ts
Do Not Cram Too Much Information
Many people make the mistake of wanting to cram all details about their company. I want you to understand that youtube has reduced the span of videos after the increasing demand to publish corporate videos. I am talking of youtube because it is among the major source of video views. The possibility of viewing videos is now recorded to be more than 12 times that of text. Viewers are more interested in straight to the point videos. Make it as short, interesting and informative as you can.
